For Malheur Wildlife Refuge, OR, Circa 1980 




The client wanted to name her Dojo and have an original logo that would reflect the name and style of her Karate teachings. After initial sketches she chose elements to refine into the final design.


Your logo is one of the most important aspects of your company‚Äôs marketing strategy and should be heavily considered. Take care to avoid a logo that is unprofessional, confusing, or offensive. 

Here are five principles that make a great logo:  
  • Follow Design Principles: including use of space, color, form, consistency, and clarity. 
  • Be Functional:  Your logo will be used in print, on the web, on a variety of promotional products such as brochures and t-shirts, in various sizes and on light or dark backgrounds. 
  • Represent The Company:  Know your target market. The style must be easily identified with your industry, product or service.   ICONIC LOGOS
  • Be Timeless: Milton Glaser created the "I Love New York" logo in 1975. Thirty-six years later, it lives on in gift shops around the world. 
  • Be unique:  Stand out against the crowd.  Don't be copycat.