I've watched this talk by Simon Sinek about four times.  Every watching challenges me to search for the core of who I am personally and in business.  In questioning myself, I learn new ways to help others develop the power of their brand and the core of their brand book.  

 This talk was recorded before Steve Jobs passed.  It appropriately uses Apple as a leading example of how great brands, and great people, lead.  Highly recommended.     

 http://www.ted.com/talks/simon_sinek_how_great_leader...
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