NWFresh Audio.mp3


Radio advertising is an affordable, very effective medium for delivery of your message to a tightly targeted audience.  The trick to success is to remember the medium is "theater of the mind."  In the United States, about ninety five percent of people listen to radio on a weekly basis.

hmm w music.mp3


Dipperz Style Print Ad

"Rhona, your back cover ad placement for the monthly was very well taken by many of our customers.  Of course all the staff here at Oser Communications including the Art Director loved the ad.  But folks we work with are marketing VP's, Directors, and in many cases CEO's or other top level executives.  In fact, there were competitors that sort of snarled when they saw the back cover piece.  Too bad you can't patent it..."

Steve Cox, Oser Communications, 2011

Right: "Fresh Face" Ad, Client: Crunch Pak



Print advertisments don't have a second chance to make a first impression!  Here's NWF's seven point advertisment guide:

  1. Decide Your Objective:    A precise, well defined communication objective is the essence of a good ad.
  2.  Decide Your Target Audience: If your message is intended for kids then your language and imagery will be vary from an ad targeted for high income earners.
  3. Develop Your Concept:  The concept is the underlying creative idea that drives your message. 
  4. Create Your Visual:  A powerful visual captures the eye.  Photos with realism work best, at least half the ad size.
  5. Punch The Headline:  The headline is one of the single most-important element of a print ad. Be clear and concise. Place it in a prominent, uncluttered space.
  6. Craft The Copy:  Honestly state compelling arguments or persuasive facts; don't overwhelm with information. 
  7. Sign Your Ad:  Include the name of your organization, logo, address, phone and/or online contact.